Hey there,
Welcome to The Revenue Activators.
Here's what you signed up for - and what you didn't. This is a practitioner newsletter. Every issue gives you one thing you can actually use: a prompt, a workflow, a move that changes something about how you run your team this week.
Not a framework to think about. Something to do. What you won't get: sponsored content, vendor pitches, or thought leadership that sounds smart and changes nothing.
What you will get, every other Tuesday
The Activation: one Revenue Activation idea, applied specifically to your role
The Prompt: tested AI prompts for enablement, RevOps, and product
marketing workThe Activator: one practitioner doing something worth knowing about
The Signal: three links worth your time this week
The Skill: one AI capability explained for practitioners
One issue every two weeks.
Short enough to read in five minutes.
Specific enough to be worth it.
A bit about why this exists: We're at GTM Buddy building the Revenue Activation category - the operating model replacing traditional sales enablement in the agentic era.
This newsletter isn't a marketing channel for that. It's a practitioner resource for the people navigating the shift.
If you're a Director or VP of Enablement, a RevOps leader, or a Product Marketer trying to figure out what your function looks like when AI handles the retrieval and humans own the conversation, this is for you.
One thing to do right now:
Take the Revenue Activation Assessment.
It diagnoses where your team's revenue capacity is most constrained across the Five Levers. Takes 5 minutes. The result will make the newsletter more useful.
Take the Assessment →
See you in two weeks.